Motorola’s hitting Apple and Samsung where it hurts: pricing. The colorful, made in the U.S., Moto X was just the start. The company’s new Moto G is priced to destroy the iPhone 5c. For $179, you’ll get an unlocked Android 4.3 Jelly Bean device with a 4.5-inch display (1280 x 720), Qualcomm Snapdragon 400 processor, 1GB of RAM, 8GB of storage, and 5-megapixel rear camera/1.3-megapixel front camera. The 2,070mAh battery is non-removable and there is no microSD card for storage. However, Moto G users do get 50GB of free Google Drive space for two years.

To get to the that low price, Motorola had to make a few cuts. The Moto G doesn’t have 4G LTE (only HSPA+) and all of the cool features Motorola applied to stock Android on the Moto X, such as Touchless Controls, Active Notifications and Quick Capture didn’t make the cut.

Unlike the Moto X, which has the Moto Maker site to let you customize its colors, the Moto G opts for a simpler customization scheme: swappable back plates. At launch, back plates will come in black, blue, red, purple, white and yellow. Special case covers (similar to the ones Samsung makes for its Galaxy S III, S4 and Galaxy Note devices) with screen flaps will also be available.

The Moto G is available in Brazil and Europe and should make its way to the U.S. in January.

Price: $179 (8GB), $199 (16GB)
Source: Motorola