Established brands tapping crowdfunding websites such as Kickstarter and Indiegogo is common nowadays. It’s not greed, it’s testing — seeing if there’s a market for products they don’t have full confidence in.
The NOOKRONO is NOOKA’s simplistic take on a chronograph watch. Inspired by space and the 1960s space race between, the NOOKRONO’s dials and face are supposed to evoke the spaceship launchpads.
There will be four editions:
Multi – $250:
Steel – $250:
Night – $500:
Lux – $5,000:
The concept for the watch started in January. If all goes well (they’re already at $8,955 of their $10,000 goal with 60 days left), backers should have their watches on their wrists by December.
Price: $200+
Source: Indiegogo