Behind the Scenes at Patagonia with Yvon Chouinard

Since my first fleece pullover I received as a child to now buying their products for my next hike, Patagonia has always been one of my favorite brands. Their mission is incredible and they make damn good products.

Patagonia’s Mission Statement:
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

B Magazine went behind the scenes at Patagonia with Founder Yvon Chouinard. Chouinard founded the outdoor clothing brand in 1970 as a vehicle to help the world. 45 years later, he’s continuing that mission because he still is “pessimistic about the future”. The 76 years young founder is seen busy at his workshop creating as usual with the same passion as when he founded the company.

Long before it was cool to give proceeds to non-profit organizations, Patagonia has always been doing this. They give 1% of gross sales to grassroots efforts and over the lifetime of the company they’ve given over 70 million dollars. That number is astronomical. Also, when they’ve not giving back to grassroots efforts or working on initiatives to save the planet, they’re making the very best products. Given the idea to cause no unnecessary harm, that creates an enormous strain and challenge when producing consumer products. They’ve changed where there materials come from, they environmental impact that it causes, while becoming such an iconic brand. They’re the be all, do all company that kids dreamed of having.

Source: B Magazine

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