Are you really surprised by Warby Parker’s latest collaboration with Warner Bros. Pictures’ upcoming Superman movie Man of Steel? When Clark Kent’s not donning the blue tights and saving the world from destruction (and Lois Lane), he’s busy writing articles (just like us), dressed to the nines with his thick frames, suit and tie. Naturally, Kent’s hipster mild-manner image is perfect for Warby Parker’s hipster crowd. It would have been ridiculous for them not to partner up for some product promotion (and possible on-screen placement). The eyewear company hasn’t released any frames from the collection yet, but there’s a sign-up page to get the hype train going.

Source: Warby Parker