Let’s play a game. How much do you think LG’s 77-inch OLED 4K TV costs? $5,000? $10,000? $15,000? Try $20,000.

In other words: You better be rich if you’re buying this bad boy. And to be fair, if you’ve got the money, the 4K TV is a great buy. OLED technology renders deep blacks, high contrast and over a billion incredibly bright colors. It also does HDR.

I’ve seen LG’s 65-inch Signature OLED 4K TV in person and it’s truly stunning. The panel is thinner than an iPhone 7 and barely has any bezels. It’s easily wall-mountable and the sound bar blends beautifully with it, whether sitting on top or below it on a wall.

Naturally, you get a 24/7 VIP concierge service for 1-1 support. For $20,000 you’d better get someone to yell at when you can’t figure out the remote buttons!